2022-07-18 BSA is Back – Return of a Legend
BSA MOTORCYCLES ANNOUNCES THE RETURN OF THE BRITISH LEGEND
The reborn BSA name was officially introduced to the public at the Motorcycle Live Show in Birmingham, UK, in December 2021.
Standing for Birmingham Small Arms Company Ltd, BSA was founded in 1861, for the production of firearms. The brand’s motorcycle division was set up in 1903, and the first motorcycle was introduced in 1910. The brand went on to become the largest supplier of motorcycles to the Allied Forces during the Second World War. By the 1950s, BSA was the world’s largest motorcycle maker, with one in every four motorcycles sold worldwide sporting the BSA badge. The company also enjoyed phenomenal success on the race track, with notable victories at Daytona and Santa Catalina.
Over the course of the century, BSA carved out a hallowed name among motorcycle enthusiasts, with legendary nameplates such as the Golden Flash, Bantam, Lightning, Firebird and Gold Star becoming cult favourites.
While operations ceased in the 1970s, BSA Company Ltd. was given a new lease of life in October 2016, when the BSA Motorcycles brand and the rights to the motorcycle business were acquired by the Mahindra Group, a renowned automobile manufacturer.
BSA Company Ltd. has announced the return of the iconic British motorcycle brand BSA Motorcycles, with a brand-new model.
Going for a Gold Star: BSA’s new owners aim for refinement and authenticity with the all-new model GOLD STAR.
THE ALL NEW BSA GOLD STAR
Set to rekindle memories of the past, the new Gold Star is pure and retains the essence of its predecessor, such as the round headlamp sitting neatly below the signature twin-pod instruments – keeping the same proportions intact.
Check out the website for the Gold Star here……