I found a great article on Bimota from its conception to current releases.
Worth a read found here…..
How a weekly haircut played a role in creating Bimota, one of the world’s most iconic motorcycle manufacturers
Rimini, Italy, 1950s. Every Sunday an Italian boy walks from his house to the barber for his weekly trim. The barber always talks to the boy about his great passion: Gilera. His shop is full of race photos of the famous brand located in the northern Italian city of Arcore, not far from the Monza circuit.